rezen incense & CANDLES
Project role; Logos, Brand identity, Packaging design, Video editing
Project timeline: One month
A typographic logo and brand identity were created for Rezen, an Arizona based high-end incense company whose multi-faceted fragrances bring a unique and soothing olfactory experience to any space.
The logo-mark
It was important to me to pay homage to the brand’s Arizona roots. both the setting sun and native blue agave plant were Inspiration for the marks. I designed a combination logo, logotype, and logo-mark to allow for placement on horizontal and vertical products with color options for light and dark backgrounds.
Iconography
Rezen scents come in three varieties: meditation, Somnolence, and affection, each with their own properties. to distinguish between each strain, I designed icons inspired by the spiritual iconography commonly seen in the region. the Hamsa and Namaste symbols were particularly Inspirational both for their cultural/regional significance and use of hands to depict states of being such as peace or prosperity.
Software used
Adobe Illustrator
Affinity photo
Procreate
Davinci resolve
Research sources
https://aznps.com/blog/landscape_plants/parrys-agave/
https://sedonamonthly.com/
https://www.fethiyetimes.com/magazine/23507-hamsa-hand-fatima-mean.html
Image credits
https://www.pexels.com/@yaroslav-shuraev/
https://www.pexels.com/@monstera/
https://www.pexels.com/@cottonbro/